Bhopal: A case on Brand Management

1945 - 2 big cities of Japan were nuked to ashes. 2 decades later, if one talked about Japan he only talked about its technological and Business Acumen. "Hiroshima and Nagasaki" were burried with the dead in the summer of 1945.
21 years have passed but even today if you hear of Bhopal, you recall the bloddy night of 3rd Dec 1984 and the events that followed (The Bhopal Gas Tragedy). Somehow the name Bhopal leaves a bad taste on ones tongue.
An accidental journey through the city of Bhopal (better known as The City of Lakes) left me spellbound with its natural beauty. I have already seen a number of Jaws fall when I tell them about the beauty of Bhopal.

The semi mountanious terrain of Bhopal gives a feeling of troting on a hill station. A panoramic view from the top of "Manav Sanghralya" (a unique mueseum which is a remake of traditional lifestyles) over the 'Baddi Jheel' leaves one wondering if it was really true.

But even 21 years later, a majrity of the world hasn't seen or even realized this face of Bhopal. Even being a state capital hasn't changed its perception much.
These Politicians and bureaucrats seem to need real good lesons in Brand management and a few case studies like that of Tyenol (The famous J&J drug crisis).